For 12 years, I worked as a multi-disciplinary marketer with brands like Adidas, Virgin, and Hilton. On paper, everything made sense. In reality, something was missing. The work that truly held my attention was never the big campaigns or the fancy metrics. It was the human stories underneath it all - the founders and practitioners, the people quietly doing meaningful work.

 

So I stepped away from conventional marketing and returned to the thing that has always made me tick:

 

Stories.

 

Today, I’m a documentary storyteller working at the intersection of identity, human experience, and change. Through Waykeeper Films, I tell stories that help people feel something real, and hopefully see the world differently because of it.